8 Ways to Find Keywords that Deliver Real Results

Moz Keyword Explorer

Prioritize the best keywords to target and predict how much search volume a keyword will receive with 95% accuracy.
Moz can predict your ability to rank with keyword difficulty, volume, and expected organic click-through rate scores.
Understand why and how pages rank in certain spots with an SERP analysis.
See what keywords your site ranks for and discover competitor keywords.

Google Trends is an application that shows how frequently a search term is entered into Google’s search engine.
You can compare related search terms to see which ones get the most search volume.
It can be helpful to learn what your target market is searching for and help you write about trending topics to drive traffic.
Review recently trending topics to create relevant ads and increase ad engagement.
See what was trending on Google by year.
Google trends has courses that teach you how to utilize google trends to the fullest.

Get in-depth analytics reports and insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
Discover competitors best keywords and find new organic competitors.
Analyze competitor ad budgets, keywords, ad copy and landing pages.
Discover backlinks and their domain authority.
Conduct keyword research to gather related long-tail keywords and phrases.

Ahrefs allows you to analyze competitor search traffic by viewing exact keywords and the traffic driven by each one.
Use keyword explorer to collect thousands of keyword ideas. You can use their keyword difficulty score to figure out what keywords to target.
Additionally, keyword explorer shows annual search volume trends to provide valuable insights on user behavior.
View the best performing content based on social media, backlinks, and organic search traffic.
Receive email alerts when new opportunities arise in your chosen niche.

Compiles auto suggest results provided by Google and Bing to create a visual aggregated view of questions based on your keywords.
Incredibly useful to understand target audience motivations and emotions behind each search.

See what content works best for any topic or competitor.
Buzzsumo gathers information on what topics are gaining the most attention.
Gain influencer information and see who is attracting the public’s attention.
Get keyword alerts when certain content is posted or updated.
Competitor analysis to see what your competition is doing, what’s not working for them and what works best.

Find relevant questions and corresponding answers from thought leaders.
Searching for popular questions in your industry create perfect long-tail keywords.