While most businesses are turning to conventional marketing strategies such as sponsored ads or influencer collaborations, some have found success by taking a more unconventional approach. By using creative and innovative ideas on social media, these companies have managed to stand out from the crowd and generate massive amounts of attention for their products or services. One perfect example of this is Duolingo – an online language-learning platform that has achieved incredible success with its unique and eye-catching campaigns on various platforms. In this blog post, we’ll explore how different businesses have used unconventional marketing strategies on social media to gain recognition in the digital space.

Bold and Different: Innovative Marketing Strategies for Competitive Advantage

First of all, businesses should strive to create content that is both visually appealing and engaging. By taking advantage of the wide range of multimedia options available on social media platforms such as photos, videos, gifs, and even virtual reality, companies can make their posts stand out from the competition. For instance, travel company AirBnB used a combination of vibrant colors, stunning visuals, and captivating storytelling to create an immersive video campaign that highlighted the unique experiences they offer. This creative approach helped them capture the attention of their audience in a way that more traditional posts simply could not have achieved.

Another effective strategy for unconventional marketing is harnessing the power of user-generated content (UGC). By encouraging customers to share their experiences with their products or services, businesses can generate an organic form of advertising that has proven to be highly effective. For example, cosmetics brand Glossier invited customers to share their makeup looks on social media using the hashtag “GlossierGirl”. This initiative not only generated a lot of attention for the brand, but it also created a sense of community and connection among its customers.

Finally, businesses should also consider more interactive approaches to engaging with their audience on social media. For instance, the clothing company Zara invited Instagram users to participate in a virtual fashion show. Users did so by creating posts featuring their products and tagging the brand. This concept not only increased visibility for the company but also provided an entertaining and unique experience for customers.


Social media algorithms play an essential role in determining which content appears on our feeds. By understanding how these algorithms work and optimizing their content accordingly, businesses can ensure their posts are seen by as many people as possible. Additionally, companies should also consider taking a more unconventional approach to marketing by creating visually appealing content, harnessing the power of user-generated content, and utilizing interactive strategies such as virtual fashion shows or challenges, companies can stand out from the competition and reach their target audiences in a meaningful way. With these tactics in place, businesses will be able to increase visibility on social media platforms and maximize their potential for success in today’s digital age.