Whether your just starting off or looking for a new way to market your business, there are plenty of free tools hidden across the internet. Improve your marketing efforts by snagging applications that can automate posts, enhance your SEO research and gather more inbound leads. Below are my top 10 free marketing tools that I know will make promoting your business easy and cheap.
Buffer
Buffer is an automated posting application for social media. It allows you to schedule posts, shorten links, and analyze social media. The free account allows for 3 social accounts for one user and up to 10 scheduled posts per account. Unfortunately the free account does not contain social analytics, but it’s not a huge loss since social media usually has analytics built into them. It’s what we use and has been incredibly helpful!
Canva
Canva is a simple, easy-to-learn tool that allows you to create custom designs like infographics, posters, flyers, social media posts and documents. Although you could “upgrade” to the paid version for some added benefits, the free version has everything you could possibly need. You can create an account and add a team of people that can edit together. There’s also Canva’s Design School where you can learn how to use Canva, practice your design skills, and even learn how to build a brand.
SurveyMonkey
SurveyMonkey is a great place to create, send and analyze surveys. However, those aren’t the only things you can do with the application. It can track and store customer data, you can create quizzes and tests, and use the event planning survey to meet the needs of every attendee.
Sender
Sender allows you to send mass emails to everyone on your contact list. It’s perfect for sending newsletters to subscribers with incredibly easy to use design tools. There are templates that you can customize any way you like. You can add videos, products, and more with their built-in image editor. Upload your own HTML code if you already have a newsletter template. Real-time results, insights and a heat map for clicks are all available for free with subscriber and email limitations.
HubSpot
HubSpot is an all in one marketing, sales, customer service and CRM software provider that offers free tools to get you started on growing your business. It’s impossible to list everything available from HubSpot because they do a fantastic job making them the only website you need to pretty much do everything. Just to name a few benefits, you gain access to their contact management system, ad management, email scheduling, templates, and detailed reports.
Answer The Public
Answer The Public is a consumer insight tool that combines suggested searches from Bing and Google and forms a visual map. The map contains categories such as how, when, and why, which gives you an overview of questions people are typing into search engines. So if you search for the word ‘marketing’ you will get a map filled with frequently asked questions or statements about marketing. This application is incredibly valuable because it will allow you to understand your audience by what they search. You can enter your target keywords, receive long-tail keywords and get ideas for blogs that could rank you high in search engines.
Hotjar
Hotjar is a visual application that helps you to learn about and understand your users. By showing user behavior through heatmaps, statistics, and conversion funnels, you can improve your site and the user experience. Additionally, you can create feedback comment boxes, polls, and surveys to get a more direct response on everything your site is doing right and wrong. With a free account you get everything but with a few limitations such as access to limited reports, 365 days of data storage and data collection for up to 2,000 pageviews per day.
Feedly
Feedly is a news aggregator that keeps you informed on the latest news of your choosing and share them with your social media followers. You can also gain insight and inspiration for your content marketing strategy. You can capitalize on Feedly by seeing which posts are the most popular. Then write an expanded and more detailed article on similar topics to rank higher in search engines. With a free account you can have 3 separate feeds that can hold up to 100 news sources.
Hello Bar
Hello Bar lets you design eye-catching popups, slide-ins, or bars at the top of your site for visitors, which could potentially lead to an increase in subscribers or sales depending on your goals. You can design your popups to be as basic or complex as you want with live A/B tests and targeting features. A free account is more limited, but can still benefit your conversion goals.
Social Media
Instagram, LinkedIn, Twitter, and Facebook have insight tools within the apps that can help you understand what your audience likes, dislikes or ignores. Some include demographics, reach, your most popular posts, and days and times of when users are active. Social media itself is a free marketing tool and maintaining a consistent presence with audience engagement can gradually boost site visits and sales.
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