8 Ways to Find Keywords that Deliver Results

Moz Keyword Explorer

• Prioritize the best keywords to target and predict how much search volume a keyword will receive with 95% accuracy.
• Moz can predict your ability to rank with keyword difficulty, volume, and expected organic click-through rate scores.
• Understand why and how pages rank in certain spots with an SERP analysis.
• See what keywords your site ranks for and discover competitor keywords.  

Google Trends

• Google Trends is an application that shows how frequently a search term is entered into Google’s search engine.
• You can compare related search terms to see which ones get the most search volume.
• It can be helpful to learn what your target market is searching for and help you write about trending topics to drive traffic.
• Review recently trending topics to create relevant ads and increase ad engagement.
• See what was trending on Google by year.
• Google trends has courses that teach you how to utilize google trends to the fullest.

SEMRush

• Get in-depth analytics reports and insights into your competitors’ strategies in display advertising, organic and paid search, and link building.
• Discover competitors best keywords and find new organic competitors.
• Analyze competitor ad budgets, keywords, ad copy and landing pages.
• Discover backlinks and their domain authority.
• Conduct keyword research to gather related long-tail keywords and phrases.

Ahrefs

• Ahrefs allows you to analyze competitor search traffic by viewing exact keywords and the traffic driven by each one.
• Use keyword explorer to collect thousands of keyword ideas. You can use their keyword difficulty score to figure out what keywords to target.
• Additionally, keyword explorer shows annual search volume trends to provide valuable insights on user behavior.
• View the best performing content based on social media, backlinks, and organic search traffic.
• Receive email alerts when new opportunities arise in your chosen niche.

Wordtracker

• Get accurate keywords, results and trends.
• SEO competition metrics & SERP comparison.
• Get Amazon, YouTube and Negative keywords.
• Analyze competition with search engine difficulty scores .
• Know if a keyword is worth targeting with the Keyword Effectiveness Index.

Answer The Public

• Compiles auto suggest results provided by Google and Bing to create a visual aggregated view of questions based on your keywords.
• Incredibly useful to understand target audience motivations and emotions behind each search.

Buzzsumo

• See what content works best for any topic or competitor.
• Buzzsumo gathers information on what topics are gaining the most attention.
• Gain influencer information and see who is attracting the public’s attention.
• Get keyword alerts when certain content is posted or updated.
• Competitor analysis to see what your competition is doing, what’s not working for them and what works best.

Quora

• Find relevant questions and corresponding answers from thought leaders.
• Searching for popular questions in your industry create perfect long-tail keywords.

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